I have never taken a marketing course in my life and frankly I do not think I am missing out much. That is not to say that I undermine its importance.
Marketing has become an indispensable part of business efficiency - Newspapers, commercials, internet advertisements, auctions, seminars and whatever you can come up with to promote an idea or product. As businesses find themselves struggling with diminished sales, effective marketing is even more so important.
Talking about selling an idea, first, interest has to be generated. How do they generate interest and why do people buy it? Think about it.
Most people buy on impulse and most if not everyone have desires. Of the seven sins, vanity is the most heavily marketed. Vanity can come in many forms but most commonly status, image and visual appreciation. For example, in “Second Life”, users are given the option to purchase add-ons or customizations, gifts and services to enhance your online experience. In other words, you give people a chance to feel special and they will bite the bait. It is that simple.
Now this is important. To understand customer philosophy, look at your product. If you were a customer, why would you be drawn to your product? The best way to know a product is with an explanation of its many wonderful features and some hands on experience but that is one of the worst ways to sell. You will be surprised that most people are not buying the features but the initial attraction. It has been tried and tested - image sells.
It does not even matter that you are selling them an illusion, a dream or just an idea. If you can dress it up to look good, chances are there will be someone who wants it. You will need a marketing strategy to maximize product exposure to the niche market and in so doing boost sales volume. Your sales pitch is very important so fine-tune it to perfection for a stronger presentation. Don’t give the clients a chance to know what hit them.
Finally, it is time to close a sale, the most important part of the package. There has to be a balance between the desire to buy and the price. In other words, the price must be justified. Fortunately, there are countless ways to add value to a product - exclusivity, usefulness, quality, innovation and brand to name a few.
If you do everything right, you will eventually create a brand. Branding is a byproduct of successful marketing; it connects the public to your products through a name. The fact that the brands have existed for extended periods suggests customer and supplier satisfaction as well as continued profitability.
Next time when you want to buy something, think about how the marketing was done, how the price is justified and why do you want it.
Marketing has become an indispensable part of business efficiency - Newspapers, commercials, internet advertisements, auctions, seminars and whatever you can come up with to promote an idea or product. As businesses find themselves struggling with diminished sales, effective marketing is even more so important.
Talking about selling an idea, first, interest has to be generated. How do they generate interest and why do people buy it? Think about it.
Most people buy on impulse and most if not everyone have desires. Of the seven sins, vanity is the most heavily marketed. Vanity can come in many forms but most commonly status, image and visual appreciation. For example, in “Second Life”, users are given the option to purchase add-ons or customizations, gifts and services to enhance your online experience. In other words, you give people a chance to feel special and they will bite the bait. It is that simple.
Now this is important. To understand customer philosophy, look at your product. If you were a customer, why would you be drawn to your product? The best way to know a product is with an explanation of its many wonderful features and some hands on experience but that is one of the worst ways to sell. You will be surprised that most people are not buying the features but the initial attraction. It has been tried and tested - image sells.
It does not even matter that you are selling them an illusion, a dream or just an idea. If you can dress it up to look good, chances are there will be someone who wants it. You will need a marketing strategy to maximize product exposure to the niche market and in so doing boost sales volume. Your sales pitch is very important so fine-tune it to perfection for a stronger presentation. Don’t give the clients a chance to know what hit them.
Finally, it is time to close a sale, the most important part of the package. There has to be a balance between the desire to buy and the price. In other words, the price must be justified. Fortunately, there are countless ways to add value to a product - exclusivity, usefulness, quality, innovation and brand to name a few.
If you do everything right, you will eventually create a brand. Branding is a byproduct of successful marketing; it connects the public to your products through a name. The fact that the brands have existed for extended periods suggests customer and supplier satisfaction as well as continued profitability.
Next time when you want to buy something, think about how the marketing was done, how the price is justified and why do you want it.
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